bp ICONIC 001 T-shirt Faded Black

All fabrics and yarns are produced in selected European weaving and spinning mills.

To keep transport routes short and conserve resources, production takes place, wherever possible, in the same country as the collection. Here, too, close, equal collaboration with partner companies is a key focus.

Each material is selected with the utmost care to guarantee durability, superior comfort, and a perfect fit. For additional shape stability, high-quality functional fibers such as elastane and polyester are added where necessary, precisely dosed to ensure each piece retains its quality for a long time.

Sustainable use of resources and fair production conditions are firmly anchored in the brand philosophy.

Manufactured exclusively in small, carefully selected family-run businesses in Europe, where genuine craftsmanship and many years of experience are at home. Regular visits ensure close partnerships and transparent processes.

All styles are precisely handcrafted – complemented by modern technologies that make processes more efficient and environmentally friendly, always with an eye on longevity and value.

From the initial idea to the collection kick-off and delivery, it often takes more than a year – time that gives each piece its special depth and quality.