– Contact details (e.g., email, telephone numbers).

– Content data (e.g., text entries, photographs, videos).

– Usage data (e.g., websites visited, interest in content, access times).

– Meta/communication data (e.g., device information, IP addresses).

– Answering contact requests and communicating with users.

– Security measures.

– Reach measurement/marketing

"Processing" means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means. The term is broad and covers virtually all data handling.

‘Pseudonymisation’ means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

“Profiling” means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.

“Processor” means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

These measures include, in particular, ensuring the confidentiality, integrity, and availability of data by controlling physical access to the data, as well as the access, input, and transfer of data, ensuring its availability, and segregation. Furthermore, we have established procedures that ensure the exercise of data subjects' rights, the deletion of data, and response to data threats. Furthermore, we consider the protection of personal data right from the development and selection of hardware, software, and processes, in accordance with the principle of data protection by design and through data protection-friendly default settings.

If we disclose, transmit or otherwise grant access to data to other companies in our group, this will be done primarily for administrative purposes as a legitimate interest and, in addition, on a basis that complies with legal requirements.

You have the right to request that the data concerning you that you have provided to us be received in accordance with the legal requirements and to request that this data be transmitted to other responsible parties.

You have the right to request that the data in question be deleted immediately in accordance with the statutory provisions or, alternatively, to request that the processing of the data be restricted in accordance with the statutory provisions.

In accordance with the statutory provisions, you have the right to request that the data concerning you be completed or that inaccurate data concerning you be corrected.

You also have the right to lodge a complaint with the competent supervisory authority in accordance with the statutory provisions.

We may use temporary and permanent cookies and explain this in our privacy policy.

If we ask users for consent to the use of cookies (e.g. as part of a cookie consent), the legal basis for this processing is Art. 6 (1) (a) GDPR. Otherwise, the users' personal cookies will be processed in accordance with the following explanations in this data protection declaration on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 (1) (f) GDPR) or if the use of cookies is necessary to provide our contract-related services, in accordance with Art. 6 (1) (b) GDPR, or if the use of cookies is necessary to perform a task in the public interest or in the exercise of official authority, in accordance with Art. 6 (1) (e) GDPR.

If users do not wish to have cookies stored on their computer, they are asked to deactivate the corresponding option in their browser's system settings. Stored cookies can be deleted in the browser's system settings. Excluding cookies may lead to functional limitations of this website.

A general objection to the use of cookies for online marketing purposes can be declared for many services, especially in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/ . Furthermore, cookies can be blocked by deactivating them in the browser settings. Please note that in this case, not all functions of this website may be available.

If the data is not deleted because it is required for other legally permissible purposes, its processing will be restricted. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons.

– Contract data (e.g., subject matter of the contract, term, customer category).

– Payment data (e.g., bank details, payment history)

from our customers, prospective customers and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.

The data processed includes inventory data, communication data, contract data, and payment data. The data subjects include our customers, prospective customers, and other business partners. The processing is carried out for the purpose of providing contractual services within the scope of operating an online shop, billing, delivery, and customer services. We use session cookies to store the shopping cart contents and permanent cookies to store the login status.

Processing is carried out to fulfill our services and carry out contractual measures (e.g., processing orders) and to the extent required by law (e.g., legally required archiving of business transactions for commercial and tax purposes). The information marked as required is necessary to establish and fulfill the contract. We only disclose data to third parties within the scope of delivery, payment, or within the scope of legal permissions and obligations, as well as when this is based on our legitimate interests, about which we inform you in this privacy policy (e.g., to legal and tax advisors, financial institutions, freight companies, and authorities).

Users can optionally create a user account, which allows them to view their orders. During registration, the required mandatory information is communicated to users. User accounts are private and cannot be indexed by search engines. If users cancel their user account, their data related to the user account will be deleted, unless retention is necessary for commercial or tax law reasons. Information in the customer account remains until it is deleted, with subsequent archiving in the event of a legal obligation or our legitimate interests (e.g., in the event of legal disputes). It is the user's responsibility to back up their data before the end of the contract if the contract is terminated.

When registering, re-registering, or using our online services, we store the IP address and the time of each user action. This storage is based on our legitimate interests, as well as the user's interest in protecting against misuse and other unauthorized use. This data will generally not be shared with third parties unless it is necessary to pursue our legal claims as a legitimate interest, or there is a legal obligation to do so.

Deletion occurs after the expiration of statutory warranty and other contractual rights or obligations (e.g., payment claims or performance obligations arising from contracts with customers), whereby the necessity of retaining the data is reviewed every three years; in the case of retention due to statutory archiving obligations, deletion occurs after these expiration.

Users can be informed by email about information relevant to their user account, such as technical changes. If users terminate their user account, their data related to the user account will be deleted, subject to any statutory retention requirements. It is the users' responsibility to back up their data before the end of the contract upon termination. We are entitled to irretrievably delete all user data stored during the term of the contract.

When you use our registration and login functions, as well as your user account, we store your IP address and the time of each user action. This storage is based on our legitimate interests, as well as the user's interest in protecting against misuse and other unauthorized use. This data will generally not be shared with third parties unless it is necessary to pursue our claims or there is a legal obligation to do so pursuant to Art. 6 (1) (c) GDPR. IP addresses are anonymized or deleted after 7 days at the latest.

We delete requests if they are no longer required. We review their necessity every two years; furthermore, statutory archiving obligations apply.

Newsletter content: We only send newsletters, emails, and other electronic notifications containing promotional information (hereinafter "newsletters") with the recipient's consent or legal permission. If the newsletter content is specifically described when registering for the newsletter, this information determines the user's consent. Otherwise, our newsletters contain information about our services and us.

Double opt-in and logging: Registration for our newsletter is done using a so-called double opt-in process. This means that after registration, you will receive an email asking you to confirm your registration. This confirmation is necessary to ensure that no one can register using someone else's email address. Newsletter registrations are logged to provide evidence of the registration process in accordance with legal requirements. This includes saving the time of registration and confirmation, as well as the IP address. Changes to your data stored by the shipping service provider are also logged.

Registration data: To subscribe to the newsletter, simply provide your email address. Optionally, we ask you to provide a name so we can address you personally in the newsletter.

The newsletter is sent and the associated performance measurement is based on the recipient's consent in accordance with Art. 6 (1) (a), Art. 7 GDPR in conjunction with Section 7 (2) No. 3 UWG or, if consent is not required, on the basis of our legitimate interests in direct marketing in accordance with Art. 6 (1) (f) GDPR in conjunction with Section 7 (3) UWG.

The registration process is logged based on our legitimate interests pursuant to Art. 6 (1) (f) GDPR. Our interest is in using a user-friendly and secure newsletter system that serves our business interests and meets user expectations, while also allowing us to verify consent.

Cancellation/Revocation – You can cancel your subscription to our newsletter at any time, i.e., revoke your consent. A link to unsubscribe from the newsletter can be found at the end of each newsletter. We may store unsubscribed email addresses for up to three years based on our legitimate interests before deleting them in order to be able to prove that consent was previously given. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the previous existence of consent is confirmed at the same time.

The shipping service provider may use the recipients' data in pseudonymous form, i.e., without assigning it to a specific user, to optimize or improve its own services, e.g., to technically optimize the delivery and presentation of the newsletter or for statistical purposes. However, the shipping service provider does not use the data of our newsletter recipients to contact them directly or to pass the data on to third parties.

In doing so, we or our hosting provider process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties and visitors to this online offer on the basis of our legitimate interests in the efficient and secure provision of this online offer in accordance with Art. 6 (1) (f) GDPR in conjunction with Art. 28 GDPR (conclusion of a data processing agreement).

Google will use this information on our behalf to evaluate the use of our website by users, to compile reports on the activities within this website, and to provide us with other services related to the use of this website and internet usage. Pseudonymous user profiles may be created from the processed data.

We only use Google Analytics with activated IP anonymization. This means that the user's IP address will be shortened by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

The IP address transmitted by the user's browser will not be merged with other Google data. Users can prevent the storage of cookies by setting their browser software accordingly; users can also prevent Google from collecting the data generated by the cookie and relating to their use of the website, as well as from processing this data, by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de .

If we ask users for consent (e.g., as part of a cookie consent), the legal basis for this processing is Art. 6 (1) (a) GDPR. Otherwise, users' personal data will be processed based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offering within the meaning of Art. 6 (1) (f) GDPR).

To the extent that data is processed in the USA, we would like to point out that Google is certified under the Privacy Shield Agreement and thereby guarantees compliance with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active ).

For further information on data usage by Google, settings and objection options, please see Google’s privacy policy ( https://policies.google.com/privacy ) and the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated ).

Users’ personal data will be deleted or anonymized after 14 months.

With the help of the Facebook pixel, Facebook is able to determine the visitors to our online offering as a target group for the display of advertisements (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to only display the Facebook ads we place to those Facebook users who have shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products determined based on the websites visited) that we transmit to Facebook (so-called "custom audiences"). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interests of users and do not appear annoying. With the help of the Facebook pixel, we can also track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion").

Facebook processes data in accordance with Facebook's data usage policy. Accordingly, general information on the display of Facebook ads can be found in Facebook's data usage policy: https://www.facebook.com/policy . Specific information and details about the Facebook pixel and how it works can be found in Facebook's help section: https://www.facebook.com/business/help/651294705016616 .

If we ask users for consent (e.g., as part of a cookie consent), the legal basis for this processing is Art. 6 (1) (a) GDPR. Otherwise, users' personal data will be processed based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offering within the meaning of Art. 6 (1) (f) GDPR).

Facebook is certified under the Privacy Shield Agreement and thereby guarantees compliance with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active ).

You can opt out of the Facebook pixel's collection and use of your data to display Facebook ads. To control which types of ads are displayed to you on Facebook, you can visit the page set up by Facebook and follow the instructions for settings for usage-based advertising: https://www.facebook.com/settings?tab=ads . The settings are platform-independent, meaning they apply to all devices, such as desktop computers and mobile devices.

You can also object to the use of cookies for reach measurement and advertising purposes via the Network Advertising Initiative deactivation page ( http://optout.networkadvertising.org/ ) and additionally the US website ( http://www.aboutads.info/choices ) or the European website ( http://www.youronlinechoices.com/uk/your-ad-choices/ ).

We would like to point out that user data may be processed outside the European Union. This could pose risks for users, for example, because it could make it more difficult to enforce their rights. With regard to US providers certified under the Privacy Shield, we would like to point out that they are thereby obligated to comply with EU data protection standards.

Furthermore, user data is generally processed for market research and advertising purposes. For example, user profiles can be created based on user behavior and the resulting interests of the users. These user profiles can then be used, for example, to place advertisements within and outside the platforms that presumably correspond to the interests of the users. For these purposes, cookies are generally stored on users' computers in which the user behavior and interests are saved. Furthermore, the user profiles can also store data independent of the devices used by the users (particularly if the users are members of the respective platforms and are logged in to them).

The processing of users' personal data is based on our legitimate interest in providing effective information and communication with users in accordance with Art. 6 (1) (f) GDPR. If users are asked by the respective platform providers for consent to the data processing described above, the legal basis for processing is Art. 6 (1) (a) and Art. 7 GDPR.

For a detailed description of the respective processing and the objection options (opt-out), we refer to the information provided by the providers linked below.

In the case of requests for information and the assertion of user rights, we would like to point out that these can be most effectively asserted with the providers. Only the providers have access to user data and can directly take appropriate measures and provide information. Should you still need assistance, please contact us.

– Facebook, pages, groups, (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) on the basis of an agreement on joint processing of personal data – privacy policy: https://www.facebook.com/about/privacy/ , specifically for pages: https://www.facebook.com/legal/terms/information_about_page_insights_data , opt-out: https://www.facebook.com/settings?tab=ads and http://www.youronlinechoices.com , Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active .

– Google/YouTube (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland) – Privacy Policy: https://policies.google.com/privacy , Opt-Out: https://adssettings.google.com/authenticated , Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active .

– Instagram (Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA) – Privacy Policy/Opt-Out: http://instagram.com/about/legal/privacy/ .

– Twitter (Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA) – Privacy Policy: https://twitter.com/de/privacy , Opt-Out: https://twitter.com/personalization , Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active .

– Pinterest (Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA) – Privacy Policy/Opt-Out: https://about.pinterest.com/de/privacy-policy .

– LinkedIn (LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland) – Privacy Policy https://www.linkedin.com/legal/privacy-policy , Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out , Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active .

– Xing (XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany) – Privacy Policy/Opt-Out: https://privacy.xing.com/de/datenschutzerklaerung .

– Wakalet (Wakelet Limited, 76 Quay Street, Manchester, M3 4PR, United Kingdom) – Privacy Policy/Opt-Out: https://wakelet.com/privacy.html .

– Soundcloud (SoundCloud Limited, Rheinsberger Str. 76/77, 10115 Berlin, Germany) – Privacy Policy/Opt-Out: https://soundcloud.com/pages/privacy .

This always presupposes that the third-party providers of this content perceive the user's IP address, since without the IP address they would not be able to send the content to their browser. The IP address is therefore necessary for the display of this content. We endeavor to only use content whose respective providers only use the IP address to deliver the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offering, as well as be linked to such information from other sources.