The season shifts. And with it, so does the meaning of POWER.
It takes on a new form: bolder, softer, richer, built in layers.
DROP5 marks the beginning of autumn|winter. It’s the foundation of your capsule wardrobe for the colder months, built to work with what you already own and everything that’s still to come. Power lives in the balance between masculine and feminine, cosy comfort and sharp tailoring, sporty ease and refined elegance.
This season also introduces a completely new color world for black palms: A deep olive, that alongside the familiar warm cream and cool ice grey, opens up unexpected combinations while staying true to our signature clean and timeless palette. These pieces are designed to layer effortlessly, mix naturally and become part of a wardrobe that only gets better over time.
Welcome to the new season. Welcome to the next chapter of THE POWER.
A new era for our BOBBY family: The fabric you know and love arrives in completely new shapes, introducing a relaxed chino and an oversized jacket with a balloon silhouette. Finished in olive, they open up fresh combinations while matching perfectly with the wardrobe you’ve already built.
Back by popular demand, ZUSIE cardigan returns in a fresh cream shade. Wear the bows at the front or the back, depending on your mood, and pair it with the matching MAXI Triangle scarf for an effortlessly tonal look that feels cosy and elevated.
No autumn wardrobe is complete without the finishing touches. The BILLY family expands with two distinct additions: the black 2602 belt, defined by unique, bold hardware details and a subtle western-inspired feel, and the slimmer BILLY 2603 belt in ice grey, an unexpected accent to this season's color palette.
Our DENAH pieces prove that elegance can feel effortless: Crafted from fluid viscose with a subtle satin sheen and stripe effect; the shirt, flares and maxi skirt move beautifully from everyday moments to special occasions. Whether you wear them as a full set or mix them into your wardrobe, every combination feels equally on point.
Some favorites deserve another season: MAEXIN returns in black, adding another timeless shade to one of your most-loved knitwear pieces.
Alongside it, our HEAVY Boxy Tee now comes in a long-sleeve version, with statement graphics making their comeback and bringing a bold edge that perfectly complements the clean tailoring and denim styles.
Denim returns with a whole new attitude. The JEANY 2606 jacket and 2604 jeans are inspired by vintage classics, reworked with a sharper silhouette. The removable shoulder pads let you decide just how bold you want to go, while the matching denim look is set to become your fave season statement.
Our signature ICONIC fabric continues to evolve: The new ICONIC 026 polo introduces a sporty element to the collection, equally at home with tailoring or denim.
Featuring the quality you already love from our BENJA suit, BILAY translates it into bolder proportions. The oversized double-breasted blazer works just as well as a jacket when the seaons change, while the fluid trousers create the perfect contrast — balancing masculine, cool structure with effortless fluid movement.
This season's knitwear is all about character. NOVIE brings a vintage-inspired aesthetic with raised stripes and a distinctive bicolour finish, while the cashmere mix adds a luxurious touch.
Our HONEY 2.0 classic returns in olive as a cropped voluminous jacket, paired with the matching flares for an all-over look - even softer and finished with our signature logo. It’s the kind of set that makes being comfortable look so damn cool.